![]() The entrepreneurs who stuck with Silicon Valley learned four big (mistaken) lessons that still guide business thinking today: (1) make incremental advances, (2) stay lean and flexible, (3) improve on the competition, and (4) focus on product, not sales. ![]() Globalization replaced technology as the hope for the future. When it collapsed, everyone learned to treat the future as fundamentally indefinite, and to dismiss anyone with plans big enough to be measured in years instead of quarters. Mistaken Reactions To Past Mistakesĭot-com mania was intense but short-18 months of insanity from September 1998 to March 2000. Startups operate on the principle that you need to work with other people to get stuff done, but you also need to stay small enough so that you actually can. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think. Today our challenge is to both imagine and create the new technologies that can make the 21st century more peaceful and prosperous than the 20th.Ī startup is the largest group of people you can convince of a plan to build a different future. In a world of scarce resources, globalization without new technology is unsustainable. Peter’s answer to this contrarian question is that most people think the future of the world will be defined by globalization, but the truth is that technology matters more. The Challenge Of The FutureĪsk yourself, “What important truth do very few people agree with you on?” A good answer should take the form of “Most people believe in x, but the truth is the opposite of x.” The majority of responses are different ways of seeing the present good responses are as close as we can come to looking into the future. This book is for entrepreneurs, founders, or investors that want to build or invest in valuable businesses. While much of the advice is geared towards innovative startups, many of the insights also apply to small businesses that want to carve out a profitable niche. It’s an inspirational read for anyone interested in business strategy. Zero to One is about how to build companies that create NEW things. Peter Thiel calls on entrepreneurs to build valuable businesses around such opportunities – to build a better future for everyone. Iterating on existing products takes the world from 1 to N.
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